• Creative Direction
• Copywriting
• Graphic Design
• Music Production
• Video Editing
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In order to attract greater tourism to Sedona, Arizona, I was tasked with one of the biggest challenges of my creative career: How to make Sedona, a place I have always loved, seem even more attractive. The result was the tagline:
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"The Most Beautiful Place on Earth, In So Many Ways."
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I then approached the very talented local artist, Brittany Bickman, to write and record a song to accompany the campaign. The result was a tear-jerker for anyone who has visited and loves Sedona. I recruited a local Sedona photographer to shoot the footage for the campaign spot. Agency: Owens Harkey Advertising