• Creative Direction
• Graphic Design
• Music Production
• Video Editing
In order to attract greater tourism to Sedona, Arizona, I was tasked with one of the biggest challenges of my creative career: How to make Sedona, a place I have always loved, seem even more attractive. The result was the tagline:
"The Most Beautiful Place on Earth, In So Many Ways."
I then approached the very talented local artist, Brittany Bickman, to write and record a song to accompany the campaign. The result was a tear-jerker for anyone who has visited and loves Sedona. I recruited a local Sedona photographer to shoot the footage for the campaign spot. Agency: Owens Harkey Advertising