• Creative Direction
• Graphic Design
• Music Production
When ASU Head Coach, Todd Graham, needed to retain top high school recruits throughout Arizona, we ran a large billboard campaign that featured former local high school stars that played for ASU and then went on to the NFL. Each billboard was placed near a relevant high school.
I offered the tagline:
"STAY TRUE" along with the hashtag "#StayTrue2ASU"
I then approached a local hip-hop producer, Justus Olbert, to write and record a song to accompany the campaign. The result was perfect and it consequently played before each home kick-off for 2 seasons. Have a listen below. Agency: Owens Harkey Advertising